Alejandro Marques · UX Designer Product Designer
I'm a product designer focused on creating clear, useful, and intuitive experiences. My work connects user needs, business goals, and strong visual systems to turn complex problems into products people actually care about.
Budget-conscious shoppers were fighting the app instead of using it: confusing navigation, high-friction coupon management, and a checkout flow that leaked users at every step.
Cut cart drop-off by 35% and lifted user retention 15% post-launch.
NFL scouts juggle hundreds of college prospects across disconnected tools — tracking data, medicals, testing, notes, and reports that resist comparison.
Gold at the IDA Design Awards 2024 — validated at an 85.6 average SUS across two testing rounds.
In a world ever-accelerating towards an autonomous future, user acceptance of automation technology is crucial to realizing its forward trajectory. In the automotive industry, automation is of particular concern due to the potential safety and efficiency benefits it may provide. While the engineering and manufacture of core technologies to support this function are both large factors in the automation's efficacy, little attention is being paid to educating consumers on these technologies as they become available.
Inflammatory news articles cite single autonomous crashes as a tragedy, while every day, 90 people die in fatal crashes from non-autonomous vehicles — users are primed to eschew automation and let someone else take the risk first. Revolution is a dealership simulator that closes that gap. Gold, Rookie Awards 2021.
What makes a designer worth hiring right now? This site is my answer — researched like a product and built in code, with every decision documented instead of hidden.
A living design system and hiring research applied to itself, end to end.
How I work
Interviews, analytics, and journey mapping come first. I design from evidence — and I'm honest when the evidence changes my mind.
Understanding the users is one of the most vital aspects of UX.
Every case study has a dedicated trade-offs section: performance over flash, accessibility over novelty, and what got cut to ship.
